Join Seattle Boat Company at the 2026 Boats Afloat Show, taking place September 17–20 at Chandler's Cove in South Lake Union.
Whether you're in the market for a new boat, dreaming about your next adventure on the water, or simply love being around the boating community, the Boats Afloat Show is the perfect place to kick off the fall boating season.
Step aboard the newest models from Cobalt, Malibu, and Pursuit and experience the latest in performance, innovation, and luxury.
This year is especially exciting as Pursuit makes its Seattle Boat Company Boats Afloat Show debut. From premium center consoles and dual consoles to luxurious cruisers and award-winning surf boats, you'll have the opportunity to compare models' side by side and discover the perfect fit for your lifestyle.
Our team will be on-site throughout the show to answer your questions, walk you through each model, and help you explore the features and technology that make every day on the water even better.
Boats Afloat Show
September 17–20, 2026
Chandler's Cove | South Lake Union
Thursday, September 17 | 11:00 AM – 6:00 PM
Friday, September 18 | 11:00 AM – 6:00 PM
Saturday, September 19 | 10:00 AM – 6:00 PM
Sunday, September 20 | 10:00 AM – 5:00 PM
Whether you're ready to purchase your next boat or simply want to experience the latest models from Cobalt, Malibu, and Pursuit, we'd love to see you at the show.
Mark your calendar, invite your family and friends, and join us for an unforgettable weekend celebrating life on the water. We can't wait to welcome you aboard!
Planning your visit to the Boats Afloat Show? We’ve rounded up the most common questions so you can make the most of your day on the docks. From buying tickets and finding parking to knowing what to wear and what’s on display, you’ll find everything you need to know right here.